It’s the middle of summer, but the ads have started coming already. Buy backpacks and shoes and pencils, lunch boxes, book covers, shirts, slacks, shorts.
We spend nine months getting through school and then another three months selling them gear, garbage, puff, fluff and Spam (and I really mean Spam…the other Lunch Meat) to go back there.
Even though Labor Day and the beginning of school is far off, you can begin to see that glimmer of hope and eagerness beginning to betray itself. The gear just starts those juices flowing.
Those tendrils begin to show at odd times, early mornings, late afternoons, when they don’t think they’re being watched. Little grins and slivers appear randomly. The complaints begin to taper off. The moans and whines stop being repetitive, and get replaced by moments of pure silence and peace. [Read More…]